Let’s Play: Behavioral Edition. A playbook informed by behavioral insights to promote the uptake of play among caregivers

Let’s Play: Behavioral Edition is a practitioner’s guide to applying behavioral
insights to encourage the uptake of play-based approaches to early childhood
development among caregivers. Play is children’s spontaneous way of exploring and learning about the world. It is integral to a child’s holistic learning and
development, from birth to the age of entering school, to evolution as a lifelong
learner. By leveraging a methodology rooted in behavior change, we hope to
inspire a new approach to promoting play amongst caregivers and children.